Business Philosophy

If the person on the other end of the screen doesn't actually need it, don't build it. Every project at ParkWeb starts with the same question: what's the actual problem? Not what looks impressive in a pitch deck. Not what's popular on Twitter. What's the thing that's costing you time, money, or prospects right now? That's where the work starts. If you can't tie what you're building back to a real problem, you're decorating — not solving.

There's work I won't take and money I'll leave on the table to keep this one intact. Your name is the one thing in business that follows you everywhere — into every deal, every handshake, every referral. I'd rather be the company that turned down a project because it wasn't the right fit than the one that said yes to everything and delivered half of it. And the people who work with me deserve the same protection. If I'm not willing to put my team in a bad spot for a quick dollar, that tells them everything they need to know about where they work.

A good quarter is nice. A good name is everything. I've watched operators in this industry build real empires not because they had the flashiest brand or the biggest marketing budget, but because when someone asked "who should I call?" — their name kept coming up. That's the kind of compound interest I care about. Every client interaction, every project delivery, every hard conversation handled with honesty — it all adds up. Revenue is what you earn. Reputation is what you keep.

Revenue is easy to celebrate. But revenue without margin is just motion. I've learned to pay more attention to the numbers that actually tell you the truth — retention, profitability per client, how long it takes to deliver, whether the team is stretched too thin. Vanity metrics will have you throwing a party on a sinking ship. Measure the stuff that keeps the ship floating.

I'm not interested in growth that depends on me being in every conversation, approving every task, and answering every email. That's not a business — that's a job with extra stress. Real growth comes from building systems that work when you're not looking. Documented processes. Automations that reduce manual work. Clear handoffs so the team can move without a bottleneck. It's less exciting than a viral moment, but it's what actually scales.

If the person on the other end of the screen doesn't actually need it, don't build it. Every project at ParkWeb starts with the same question: what's the actual problem? Not what looks impressive in a pitch deck. Not what's popular on Twitter. What's the thing that's costing you time, money, or prospects right now? That's where the work starts. If you can't tie what you're building back to a real problem, you're decorating — not solving.

Every good business relationship starts the same way: figure out what the other person actually needs and go solve it. Not what's most profitable for you. Not what's easiest to deliver. What they actually need. I've taken calls with operators who weren't ready for a website yet — and I told them that. I've pointed people toward tools that weren't mine because it was the right answer for their situation. That costs you in the short term. But it builds something money can't buy: the kind of trust where people send you referrals without being asked. Service isn't a marketing strategy. It's a posture. When you genuinely put the other person's outcome ahead of your own convenience, people feel it — and they remember it long after the project is done.